SEO ‘or’ Search Engine Optimization, is a method which enhances your online presence and generates relevant traffic for your website. The more you market your requirements i.e. Job profiles, the more people you reach. This results into more submissions; hence creating a higher chance of success.
How does an SEO play an important role in a recruiter’s line of work?
Not all recruiters, possess a profound familiarity of an SEO, ‘or’ how it could be utilized. However, working alongside an expert, it’s like having an SEO arsenal in your pocket. This helps recruiters counter competitors.
Let’s face the facts, most of us are tech savvy today, even when it comes down to searching a job. A recent Google study stated that nearly 80% of students begin their job search on the Google SEO; and they have access to many options to help filter down to their desired choices.
An SEO helps recruiters target specific candidates, by placing precise keywords, and also by adverts. Why is this done? Because candidates search for these specific terms / keywords when seeking jobs. This increases your chances of hiring the right candidates before your competitors do.
Here are some points that showcase why an SEO should be a part of Recruiting Agencies:
Keyword Search – Choose targeted / most searched keywords for all your website pages. Try to stick to one or two keywords per page. Use keywords which you think your candidates / clients will use to find you. Place these keywords into a proper title, description and content of your website.
Geo Locations – It’s a fact that when you search for something on Google, it knows your location. Utilize this to your advantage, by including locations in your keywords and making sure that these locations are mentioned on your Job pages / webpage.
Optimize Your Title and Description – Every page of your website should include the Title and Description. Make sure it’s relevant to the search done by candidates, as it helps Google to figure out what your page is about, and its relevance towards the search. Don’t forget to put targeted keywords in your title and description.
See the below Image for reference.
Fresh Content – Always be keen on providing relevant content to your users. It can be in the form of blogs, articles, or news. This helps improve your ranking. Never copy any content, as you know Google is one of the powerful search engines, which doesn’t tolerate plagiarism. Such acts will directly affect your ranking, if found guilty.
You can also try republishing your old blogs to attract visitors, as overtime the information you provided would turn outdated. Hence by republishing them, you are making your Blog Fresh, which can have a positive impact on your ranking.
Back Links – Generate quality backlinks for your website. It helps build your website ranking; try to generate it from a trustworthy source and popular websites like Quora, Blogger, and Tumblr. Make a Directory Submission, or Classified Submission of your website on diverse platforms.
Social media – It’s vital that you share your content, on various Platforms’ like Facebook, Twitter, LinkedIn, etc. it helps bring more visitors to your website, and improve your ranking. If your content is liked by a reader, it is shared on social platforms, thus increasing your online presence.
Keep updating your content – Google is constantly changing, whilst trying to improve its search engine for better user experience. These changes may be small or big. You can follow websites like Searchengineland, Searchenginewatch for regular updates.
An SEO is an important ingredient for your business to increase its online branding, increase your website traffic, provide more conversion and thus better returns. This is possible as your target users are ones who are actively looking for your products and services online. Be patient, you will surely procure the benefits of an SEO. And these effects will be long lasting.