Human beings are an evolving species. We love to try new ideas and follow them loyally until a better one pops up. Such is the story with People and Trends. Trends change from time to time, and so does the art of connecting with people. People today, are more inclined towards videos, rather than the orthodox text-based contents such as articles and blogs.
Reason: Videos provide striking & collaborating information in a short interval when compared to long and lackluster texts. The impact is Phenomenal. Websites like YouTube are a perfect example. Its platform is unlike other social media platforms, yet it has its own distinctive features, making it a prominent mode to reach millions of viewers, by just constructing a few minutes of quality content.
1.9 billion logged-in users visit YouTube every month
The above statistics advocate the power of visualization, its impact, and command over the internet. This command will continue to increase in the future.
How can we utilize this potential in a “Video Recruitment” process?
Here are some ways in which you can effectively implement videos in Recruitment:
- Create Your Company Video – You can share your company’s culture; give a quick tour of your organization to candidates. This will give them a better perspective of the workplace. You can even be humorous while you’re doing this activity, as it helps to relax the candidate(s).
- Conducting Q & A Sessions – Try to answer all the questions asked by the candidate(s). These questions could be related to your company, its employees, the work culture and more. This replicates a positive image of the company and shows how much the company cares. This will eventually boost your recruitment process.
- Testimonial Videos – These are visual exhibitions that share employee experience at your company. They can even include ex-employees. Such depiction creates a great candidate experience for potential job seekers.
- Keep it Short & Conversational – Many people post long videos which are not watched completely. According to Skill Scout, you have 1 minute 36 seconds to capture a candidate’s attention. It’s best to make a video in the range of 2 to 3 minutes.
- Must have a CTA (Call to Action) – It’s important to include a CTA button at the end of your company video. This button can have options like Apply for the Job, Visit our Blog section, Search Jobs, Current Vacancy, We are Hiring. This helps the candidate(s) to take the next step: “Apply”.
According to CareerBuilder, job postings with video icons are viewed 12% more than postings without videos.
Share the video content that you created, on other social media platforms too. It will channel more traffic to your website.
For making high-quality video presentations, you can even appoint professional video creators, or if you want to save some money, a smartphone will do the trick.
Remember to give equal attention to mobile video presentations, as more than 70 % of videos are viewed on mobile.
Conclusion: Utilizing a Video recruitment strategy makes you stand out when compared to your competitors. Implementing strategies like this will drive more exposure to your brand, build up candidate(s) attention, and ease the hiring process wherein the benefits are endless.
Come & be a part of this amazing movement.