It’s been more than Two decades since the introduction of the first mobile application produced by man. The first ever Smartphone was developed by IBM in 1994, and was called the Simon Personal Communicator; aka “Simon”. The phone came loaded with applications like the address book, calculator, and email. The term “App” was not used at that time. Instead, the word “Features” was used to recognize these Smartphone applications. (“Source Google”) Since then, its operation and implementation have advanced time and again over the years.
Today, the evolution of the mobile application has reached its max potential. People today use Smartphones with built-in app features that enable them to connect to the business world.
Mobile application creators such as KickStart Solution, Nivida Web Solutions Pvt. Ltd and ORS InfoTech are some companies which specialize in mobile app development. Nowadays applications are a part of every business, as they are not only linked to big brands like Wal-Mart and Amazon. Even small and midsized businesses have seen the trends and sensed its importance. Everyone today is aware that an effective mobile strategy is not just limited to mobile-friendly websites, but its way beyond that.
According to Comscore, 2017 a smartphone user occupies an average of 86 hours a month on apps, which comes to a little under 2 hours and 51 minutes a day,
In 2018, 52.2 percent of the worldwide website traffic was generated through mobile phones. This was up by 50.3 percent when compared to the previous year. These stats prove how essential apps have become for your business.
Here are some of the advantages of owning your own Mobile Application
- As the trends say, more and more people are available nowadays on their mobiles. Hence it’s a good way to connect with them, and spread an awareness of your business. Owning a mobile app for your business and making it available, will result in a positive impression.
- As a business owner, You can provide a better experience to your customers, by customizing your app according to their needs. A mobile-friendly app will play a decisive role and will help you preserve loyal customers.
- Enable your app with various additions that can come handy for your users. Better app interaction, provide subscription form, features like call extension, location extension, email extensions and more. These are some extensions that you can use with or without Google ad words, to run some campaigns to promote your business further.
- Possessing an app for your business will result in an increase in sales. Your mobile app must have a smooth checkout process, “or” smooth apply procedures to ensure higher productivity and similarly ensure that your app provides timely notification to customers. These features will help any business to maximize profit and reach customers timely.
- Make sure your app is relevant to the customers you are targeting. If you are into recruitment, provide them with features that will be helpful for them. It is vital that your app connects with the users and provides their business with an edge over their competitors.
- Promote your app on various platforms. You can opt for social media sites like Instagram and Facebook and also try Google ad words, or you can go for email marketing or assign your sales team to the task. Optimize it further so that it can be downloaded from an app store. Do your keyword research which will enable you to target the right customers. Provide updates for the app, thereby enhancing its features and fixing any bugs and errors.
Having a mobile app for your business will certainly give you an added advantage over your competitors, and the results are no doubt –‘prolific’