E-mail marketing has existed for a long time. One can say, it has been prevalent even before social media came into existence. Since decades, email marketing has been considered as the platform of connectivity amongst business professionals; and it’s still running strong.
In fact it’s the Future of Marketing – Combining with the latest online strategies, involvement of AI, Machine Learning will make email marketing more interactive and personalized for a better user experience.
According to a Survey conducted by Statista
The statistic provides information on the number of e-mail users worldwide from 2017 to 2023. In 2018, the number of global e-mail users amounted to 3.8 billion users. This figure is set to grow to 4.4 billion users in 2023.
Yes! Email marketing is here to stay. These numbers reflect a greater opportunity for reaching large pools of data.
Never be generic in approach. It’s best to stand out from the rest, by implementing competitive strategies’ (mentioned below), which will make your email campaigns perform better.
# Subject line – One of the most important factors in determining whether your email will be read or not.
Make it more reader centric. Focus on the exact point, capture the reader’s attention, and don’t spam.
Remember: First impression really counts. Given below is an example of a strong subject line:
- Don’t miss our October [specials/offers/events].
- Looking for a Dream Job? Apply Now.
# Content – When creating content for an email, focus on simplicity, create headings if required, use bullet points where appropriate & be sure that the body content aligns with the email subject line.
Your overall content should be appealing, relevant and easy to grasp by the reader.
# Branding – you are recognized by your brand. A strong reputed brand provides you with more responses; reason: people prefer brands over a nobody, and you can gain their trust. Make sure that the tone you choose to compose an email fits your brand’s identity.
Brand power today, plays a vital role in your company’s success and word of mouth, well in this generation is a triumphing card. If you are doing great, people will like and accept your brand. This will help in spreading positive credibility.
# Familiar sender name – Try to send your email with a name, that will give you a chance to connect with the user, using bots, or other software for sending email will deteriorate your efforts, which will eventually lead to an increase in the spam ratio.
# Call to Action (CTA) – This one play’s a major role and shows the result of your hard work. You can use the below mentioned CTAs to initiate a response without sounding abrasive in your approach:
- “View Your Options Here”
- “Learn More Today”
- “Get More Information”
Once you get the click, make sure your landing page contains all the relevant and convincing information for the user.
# Conclusion: Make sure you master the above discussed methods and use the power of email marketing to connect with your audience on a large scale. The email list that you build over time will become a pillar of your business that will continue to drive both, new and recurrent visitors to the products / services in your store.