“Attention Recruiters – Get social or get sidelined”
We are living in the era of the Internet. To be on top, one has to have a powerful presence on social media, as it is one of the major recruitment tools used by many companies today.
According to the Global Digital Suite survey report of 2018:
- The number of internet users in 2018 is 4.021 billion (up 7%year-on-year)
- The number of social media users in 2018 is 3.196 billion (up 13% year-on-year)
- The number of mobile phone users in 2018 is 5.135 billion (up 4% year-on-year)
Gone are the days of placing an ad in the local newspaper to attract talent. We are in the digital world now, which makes it even more important for a recruiter to be fast paced and digitally alert to avoid missing a candidate.
Here are some points on “Why you should consider Social Media as one of your recruitment tools”:
- Social media sites like LinkedIn, Facebook, Twitter, and Google+ are readily available for you to access. Millions of job seekers use these platforms; which increases your chances to get introduced to a larger audience in a bigger and better way without any risk; and its “FREE”.
- Social media can be an incredibly powerful tool, and can also be used to carry out initial background checks. If the candidate is connected with any criminal activity, the candidate can be dropped from the recruiter’s list. Similarly, social media sites can also help you to identify genuine candidates.
- You can also use Paid features on social media sites (Facebook, LinkedIn, etc.), to attract talent pools of your preference, by filtering your search on basis of demographic, experience, qualification, tenure, etc.
Which social media sites should you choose?
There are a lot of social media site's available today; of which, LinkedIn, Facebook & Twitter are the three “Most Preferred” social sites that you should consider for connecting with your talent pool (see the stats given below)
When it comes to searching for talent, there are no better networking giants like these three, each has its own unique way of interaction.
- LinkedIn: There are over 65 million professionals on LinkedIn, making it the world’s largest professional network and the most frequented social media platform for recruiting. LinkedIn is used as an important screening tool, and this is where 62% of candidates expect to find their next job.
- Facebook: Everyone is familiar with Facebook. It’s the largest social networking platform in the world, with almost 2 billion monthly active users. With such a high user Retention, it’s the perfect place to engage with job seekers, offer industry insights and post all your open job positions.
- Twitter: With nearly 310 million monthly active users, Twitter is a massive micro blogging site. With its character limit increased, you can now promote your brand, post jobs with proper images, videos.
Conclusion: In today’s world, over 70% of internet users are active on social networks, spending at least one hour a day on an average browsing through their pages. We have to conclude that social networks have become a sort of reality in which people communicate and interact. Over 90% marketers report they are; ‘or’ will be using social networks for business, while over 60% of them claim to have acquired new customers as a result of social networks.
Social media has become an integral fragment of today’s business world. So step forward, exploit these social media sites to meet new consultants, by implementing the proper keyword(s) in your search, filtering it down to your requirements and hence providing a suitable talent for your organization.