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Benefits of using Social media platforms, which help in your Job Hunt!

Since its emergence, Social Media has spread its importance all over the world. Either as a medium of connectivity to the world, ‘or’ as an advertiser for products/services, ‘or’ for social-bonding / events and making global-friendship; we all know how powerful social media has become over time.

You may already know that these platforms can be used for discovering your “Dream Job” too.

According to a 2018 CareerBuilder survey,
“70 percent of employers use social networking sites to research for job candidates during their hiring process (on par with last year), while 7 percent plan to start. And that review matters: Of those that do social research, 57% have found content that caused them not to hire candidates.”

Another interesting analysis conducted in September 2018 showcased that 17 percent of male respondents stated to have altered their social media accounts when applying for a job.

From the above stats, it projects a clarity on why you should be part of Social Media. Such platforms are not just restricted to your private life today. They have spread beyond. Be smart and utilize this resource, as a No-Show on social media could become a big setback for you. So come "Online."

Here are some simple ways to make the most of social media in your job search and career path:

  • Be responsible while using social media.

  • Conduct a proper search of yourself online, before applying for job search.

  • Keep it Clean. Remove any offensive, political matters, likes, long random chats on certain topics, and keep your settings to “Private” if you don’t want to share anything in public.

  • Prioritize who you want to connect with personally or professionally. Use your real name, and keep a professional Image.

  • Organize your social accounts, (especially LinkedIn) like you do with your CV. Mention your work experience and all the important relevant details related to the job. Use keywords to target recruiters, and avoid spelling mistakes.

  • Grow your network on LinkedIn and Facebook, follow your Employer. Prepare before going for an interview, and most important: be up-to-date with the company’s current event/activities.


Benefits you can reap by using social media platforms like LinkedIn, Facebook, Twitter, and Instagram:

  • You can easily apply for the advertised role, which will redirect you to the appropriate websites.

  •  Elaborate your work on sites like LinkedIn to attract recruiters. Mention in your profile if you are actively looking for a job change. Use keywords to be found by recruiters.

  • Follow relevant companies. Get involved in LinkedIn / Facebook groups, and initiate conversations on your topic (s) to attract recruiters.

  • Showcase your work/project (s) on your social media account; it may even be a blog, ‘or’ your work on a website.


Conclusion: If you are not using any social media sites as a part of your professional journey, you could be missing the advantage of attracting new job opportunities, and making new connections. So take advantage by being a part of the “Social-Media” world today.

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